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Message #1293 of 1734  *NEW*
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BBlast
CBS switches on new broadband channel
5/5/06, 5:21am
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from http://news.com.com/CBS+switches+on+new+broadband+c
hannel/2100-1026_3-6068819.html?tag=nefd.top

In a way, this is GREAT for our Southern California economy..it means more shows and more "product" and more product means more jobs.

CBS Corp. has released a broadband channel that will feature original programming, supplements to popular shows, classics and encores of prime-time shows.

Initially, Innertube will feature original content. In the coming months, CBS television programs will be added. Advertising will be the channel's main source of revenue.

"With this broadband channel, we've essentially bypassed cable and created a general entertainment outlet utilizing existing creative and content resources," Leslie Moonves, president and CEO of CBS Corp., said in a statement.

The broadband channel will serve as a test ground for new types of shows.

"Creatively, we want this platform to be a content playground where new talent and ideas are discovered, and proven talent can bring their passion projects, whether complementary or different to what's on the Network," Nancy Tellem, president of CBS Paramount Network Television Entertainment Group, said in a statement.

"It will also become an alternative programming option for series broadcast on the network that didn't reach a mass audience, but have a loyal, passionate following that lends itself to Internet appeal," according to CBS.

In other words, Innertube may also be the new place where shows go to die, instead of being canceled completely.

Innertube will also feature companion programs, supplemental shows that complement popular CBS television shows. For example, "Beyond Survivor" will feature a behind-the-scenes look at the reality adventure show "Survivor."

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